![]() We have repeatedly written about content quality and yet find websites creating low-value, generic, 500-word articles that provide no value. Without great content, users won’t engage, Google won’t rank you, and the risk of being affected by a search engine update increases. Low-Quality ContentĬontent is at the core of all business growth strategies. To determine if your website traffic was impacted due to your website having too many low-quality links, you will need to do a link audit, which starts by exporting your link graph and doing a deep analysis. ![]() The business owner either hired a bad SEO company or thought they could “outsmart” the Google algorithm by either buying links or embarking on strategies that create many low-quality links, such as directory submissions, articles directories, press releases, etc. Link spam is usually one of the major issues that websites that lose Google traffic have. ![]() spam links created by a new link-building tactic that marketers started implementing. Usually, once a year, Google will release a major link-based algorithm update to try and sort out valuable links vs. Link Spam Will Cause Google Traffic Drops The key to determining if a recent Google update impacted your website is to check multiple data points. Most of the time, they won’t announce an update, which is why tools such as Mozcast – from moz.com that is a basic weather report for the search results and the SEMrush Sensor – from that is a sensor across their dataset of keywords and is segmented by industry type have become more critical in diagnosing traffic loss. Google is constantly tweaking and updating its algorithm – some extensive updates such as Panda and other minor tweaks. In both cases, the developer or designer forgets to remove the noindex/nofollow code from the templates, the disallow directive from your robots.txt file, or if designing in WordPress, forgetting to uncheck the box in Settings > Reading > section that says “Discourage search engines from indexing this site.”. Releasing a website update from staging to production.Blocking your website usually happens during two periods: There are a few ways you can unknowingly block your website. Unfortunately, this is more common than we would like to see. A Blocked Website Can Cause Google Traffic Drops To determine if your redirects are still valid and have not been removed, take a few from your backup list and check them by visiting the page or putting them in a redirect checker – many can be used, and you can search Google. No matter which strategy is used, we recommend keeping a running list of all redirects to have a quick backup solution if something happens. ![]() Redirects are usually done within an htaccess file, within the cPanel of a hosting account, or if you’re using WordPress, they can be done with any plugins. Using 301 redirect signals to Google that the page has permanently moved, they can pass ranking metrics from the old to the new page. Redirects are used to transition users and search engines from old to new pages. Redirects Removed or Changed Can Cause Google Traffic Drops There are many things to check to determine why your Google traffic dropped, so below is a list. This can be an issue with something as simple as your analytics code being removed accidentally after a website update or something more severe such as your website being penalized by Google. There can be any number of reasons why your Google traffic dropped suddenly and significantly.
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